InstantApp Today Your daily pulse on apps and mobile innovation

InstantApp Today

Your daily pulse on apps and mobile innovation

Latest Articles

You've Got 15 Minutes: The Science Behind Why People Keep — or Trash — a New App
App Analysis

You've Got 15 Minutes: The Science Behind Why People Keep — or Trash — a New App

Most apps are deleted before the user ever sees their best features. We break down the psychological triggers, design decisions, and onboarding moments that determine whether your new download becomes a daily habit or disappears into the digital void within a quarter hour.